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Toby Janson-Smith
Senior Director
Ecosystem Service Investments
Based in San Francisco, California

Education:
University of London: BS, Architecture
University of Michigan: MBA

Toby leads CI’s Ecosystem Service Investments program, which focuses on building markets for multiple-benefit forest carbon projects, including engaging the private sector (and their customers) to support projects that generate measurable climate, water, biodiversity and local community benefits.

Toby previously directed the Climate, Community & Biodiversity Alliance (CCBA) - an international partnership between corporations, NGOs and research institutes promoting the development of forestry projects that simultaneously conserve biodiversity, foster sustainable livelihoods and mitigate climate change. In 2005, the CCBA published the first set of international standards for designing and evaluating such projects, which have become the leading forest carbon standard in the marketplace, being applied to more than 80 projects around the world.

Before joining the CCBA, Toby managed the carbon program for the Ecosystem Marketplace, the leading information resource on ecosystem markets. For the past nine years, he has consulted to a number of NGOs and companies on carbon forestry issues, including: The Nature Conservancy, Union of Concerned Scientists, California Climate Action Registry and Pacific Forest Trust. Toby also co-founded the World Resources Institute’s SafeClimate.net venture based on the Business Plan he wrote.

Prior to finding his passion for bringing together biodiversity conservation and climate protection, Toby had a successful career in the private sector, in sales, marketing and business development, most recently as marketing manager for Silicon Graphics computer systems.

Toby is an avid traveler, and spent a total of three years backpacking around 50 countries on a shoestring, including a large number of the biodiversity hotspot and wilderness areas. He lives in San Francisco, with his wife, Kim, and his two sons, Darwin and Oliver.

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 Photo credits for banner image: (Zebras in Botswana) © CI, Chris Brooks