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Press Relases April 30, 2007

Environmentally-Driven Company Introduces First 100% Natural Personal Care Product Line with Organic Yerba Maté

Now, the same nutrient-packed, energizing Yerba Maté leaves used in subtropical South America for centuries are available in a complete line of exfoliating soaps, body lotions, shower gels, shampoos, and conditioners

Portland, OR - Save Your World saveyourworld.com is the first personal care products company in the United States to launch a 100% natural personal care product line infused with a unique blend of organic Yerba Maté and organic Aloe Vera under the brands Save Your Skin and Save Your Hair. Now, the same nutrient-packed, naturally energizing Yerba Maté leaves used in subtropical South America for centuries are available in a complete line of exfoliating soaps, body lotions, shower gels, shampoos, and conditioners.

Save Your Skin and Save Your Hair premium-quality brands with organic Yerba Maté and Aloe Vera are rich in antioxidants, vitamins, and minerals and are handcrafted, paraben-free, and pH-balanced. Yerba Maté contains practically all of the vitamins necessary to sustain life. Rich in vitamins A, C, E, B1, B2, B complex, carotene, riboflavin, pantothenic acid, biotin, and vitamin C complex, it also contains fifteen different amino acids. Yerba Maté has been used in South America to cure everything from the common cold to fatigue.

“Save Your World is committed to protecting our world’s natural resources for future generations,” says Save Your World President Scott Cecil. “We believe that people can live in harmony with nature. Our Save Your Skin and Save Your Hair brands combine 100% natural, quality personal care products with conservation objectives. A portion of the proceeds from every Save Your Skin and Save Your Hair product sold goes toward saving a South American rainforest. Our company’s pledge is: ‘Every Product Sold Saves One Acre of Rainforest for One Year.’”

Save Your World has partnered with Conservation International to protect a critically important 200,000-acre rainforest located along the upper reaches of Guyana’s largest river, the Essequibo. Conservation International’s Chief Economist Dick Rice notes, “Save Your World’s commitment to conservation and interest in our work continues to help us in the fight to save endangered places and improve the lives of those who live there.”

Save Your World celebrates its 100% natural product line at the “All Things Organic” tradeshow in Chicago on May 6, 7, and 8. Product samples will be available. Our products are currently sold at finer organic, health food, and drug stores across the United States as well as through saveyourworld.com. New distributors are welcome.

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About The Organizations:

Conservation International (CI) www.conservation.org applies innovations in science, economics, policy and community participation to protect the Earth’s richest regions of plant and animal diversity and demonstrate that human societies can live harmoniously with nature. Founded in 1987, CI works in more than 40 countries on four continents to help people find economic alternatives without harming their natural environments.

Save Your World Founded in 2006, Save Your World is a company made up of family and friends who share a passion for preserving the world’s natural resources for future generations. Save Your World, under the brands Save Your Skin and Save Your Hair, launched the first Yerba Maté-infused, 100% natural personal care product line in the U.S. with a mission to Save Your Rainforest through the product pledge of “Every Product Sold Saves One Acre of Rainforest for One Year”. While saving your rainforest, you save your skin and hair with handcrafted, paraben-free, pH-balanced products rich in antioxidants, vitamins, and minerals. Save Your World goes to extra lengths to ensure that products are made in an environmentally sensitive manner and pledges that fair trade practices will always be our policy, that no animal by-products will ever be used, that we will not test on animals, that raw materials will be bio-degradable, and that packaging will be of recycled or recyclable materials. For additional details about Save Your World, Save Your Skin, Save Your Hair, and Save Your Rainforest, visit saveyourworld.com



CONTACT
Katrin Olson
Manager, Corporate Communications, CELB

703-341-2768

Donna Morrison
VP Corporate Communications. Save Your World
862-576-0191







Conservation International’s Center for Environmental Leadership in Business (CELB) provides a new forum for collaboration between the private sector and the environmental community. Created in partnership with Conservation International (CI) and the Ford Motor Company, CELB operates as a division of CI and is governed by a distinct executive board of leaders from the business and environmental communities-engaging the private sector worldwide in creating solutions to critical global environmental problems in which industry plays a defining role. For further information about CELB, please visit celb.org.

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MEDIA CONTACT
Katrin Olson
CELB
[email protected]
703-341-2768






 Photo credits for banner image: (Zebras in Botswana) © CI, Chris Brooks