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 Meeting a critical need Tourism, one of the world's largest industries, is expected to increase fourfold from its 1996 levels by 2010. While all segments of the industry are growing, tourism in areas with significant levels of biodiversity is increasing at a much faster rate than the industry as a whole. Increased tourism can pose a threat to sensitive ecosystems. Because the natural and cultural resources of a destination are often what attract travelers in the first place, the industry has a vested interest in protecting the areas in which they operate. Opportunity We are working with tour operators, hotel and resort owners, and cruise lines to integrate biodiversity conservation into their operating practices and protect environmentally sensitive destinations. Cruises: We are engaging cruise companies to integrate biodiversity conservation practices into their management systems and become a positive force for biodiversity conservation in the destinations that they visit. Read Further Hotels: In partnership with the Prince of Wales International Business Leaders Forum (IBLF), we have developed guiding principles for sustainable hotel siting, design and construction. Read Further Tour Operators: Through the Tour Operators' Initiative for Sustainable Tourism Development (TOI), we are working with over 20 of the world's leading tour operators to integrate environmental and social criteria into their supply chain management systems. Read Further Tourism & Biodiversity in the Caribbean: We are collaborating with the private sector, government and the conservation community to better manage tourism activities and development in sensitive regions of the Caribbean Basin. Read Further 
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 PARTNER FAST FACTS • CORAL • CORALINA • Cruises Lines International Association • International Hotels Environment Initiative • Punta Cana Resort and Club • Tour Operators' Initiative STAFF Jamie Sweeting Sr. Director Travel & Leisure |
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